Course Objectives :
- To explain the basic micro and macro economics concepts.
- To analyze the theories of production, cost, profit and break even analysis.
- To evaluate the different market structures and their implications for the behavior of the firm.
- To apply the basics of national income accounting and business cycles to Indian economy.
Course Outcomes (CO)
- CO 1 Analyze the theories of demand, supply, elasticity and consumer choice in the market.
- CO 2 Analyze the theories of production, cost, profit and break even analysis.
- CO 3 Evaluate the different market structures and their implications for thebehavior of the firm.
- CO 4 Apply the basics of national income accounting and business cycles to Indian economy.
UNIT-I
Introduction: Economics Definition, Basic economic problems, Resource constraints and welfare maximization. Micro and Macro economics. Production Possibility Curve. Circular flow of economic activities.
Basics of Demand, Supply and Equilibrium: Demand side and supply side of the market. Factors affecting demand & supply. Elasticity of demand & supply – price, income and cross-price elasticity. Market equilibrium price.
UNIT-II
Theory of Consumer Choice: Theory of Utility and consumer’s equilibrium. Indifference Curve analysis, Budget Constraints, Consumer Equilibrium.
Demand forecasting: Regression Technique, Time-series, Smoothing Techniques: Exponential, Moving
Averages Method
UNIT-III
Cost Theory and Analysis: Nature and types of cost, Cost functions- short run and long run, Economies and diseconomies of scale
Market Structure: Market structure and degree of competition Perfect competition, Monopoly, Monopolistic competition, Oligopoly
UNIT - IV
National Income Accounting: Overview of Macroeconomics, Basic concepts of National Income Accounting
Macro Economics Issues: Introduction to Business Cycle, Inflation-causes, consequences and remedies:
Monetary and Fiscal policy.
Textbook(s):
- H.C. Petersen, W.C. Lewis, Managerial Economics, 4th ed., Pearson Education 2001.
References:
- S.K. Misra& V. K. Puri, Indian Economy, 38th ed., Himalaya Publishing House, 2020.
- D.N. Dwivedi, Managerial Economics, 8th Edition, Vikas Publishing house
- D. Salvatore, Managerial Economics in a Global Economy, 8th ed., Oxford University Press, 2015.
- S. Damodaran, Managerial Economics, 2 nd ed., Oxford University Press, 2010.
- M. Hirschey, Managerial Economics, 12th ed., Cengage India, 2013.
- P.A. Samuelson, W.D. Nordhaus, S. Nordhaus,Economics,18th ed., Tata Mc-Graw Hill, 2006.
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