Principles of Entrepreneurship Mindset

 Course Objectives :

1. To understand basic aspects of establishing a business in a competitive environment
2. To apply the basic understanding to examine the existing business ventures
3. To examine various business considerations such as marketing, financial and teaming etc.
4. To assess strategies for planning a business venture

Course Outcomes (CO)

• CO 1 - Understand basic aspects of establishing a business in a competitive environment
• CO 2 - Apply the basic understanding to examine the existing business ventures
• CO 3 - Examine various business considerations such as marketing, financial and teaming etc.
• CO 4 - Assessing strategies for planning a business venture

UNIT-I

Entrepreneurial perspective: Foundation, Nature and development ofentrepreneurship, importance of entrepreneurs,Entrepreneurial Mind, Individual entrepreneur Typesof entrepreneurs, Entrepreneurship in India

UNIT-II

Beginning Considerations: Creativity and developing business ideas; Creatingand starting the venture; Building a competitiveadvantage; Opportunity recognition, Opportunityassessment; Legal issues

UNIT-III

Developing Financial Plans: Sources of Funds,Managing Cash Flow,Creating a successful Financial PlanDeveloping a business plan

UNIT - IV

Developing Marketing Plans: Developing a powerful Marketing Plan, E-commerce,Integrated Marketing Communications

Leading Considerations: Developing Team, Inviting candidates to join team,Leadership model

Textbook(s):

1. Robert D Hisrich, Michael P Peters & Dean A Shepherd, “Entrepreneurship” 10th Edition,McGraw Hill Education, 2018

References:

1. Norman M. Scarborough and Jeffery R. cornwell, “Essentials of entrepreneurship and small business management” 8th Edition, Pearson, 2016
2. Rajiv Roy, “Entrepreneurship”, 2nd Edition, Oxford University Press, 2011
3. Sangeeta Sharma, “Entrepreneurship Development”, 1st Edition, Prentice-Hall India, 2016
4. John Mullins, “The New Business Road Test: What entrepreneurs and investors should dobefore launching a lean start-up” 5th Edition, Pearson Education, 2017
5. Charantimath, Entrepreneurship Development and Small Business Enterprise, Pearson Education.