Course Objectives:
- To improve grammar and sentence structure and build vocabulary.
- To understand how to write different types of writings.
- To understand how to compose different types of business documents.
- To understand business ethics and develop soft skills.
Course Outcomes (CO):
- CO1: Ability to improve grammar and sentence structure and build vocabulary.
- CO2: Ability to write different types of writings with clarity.
- CO3: Ability to write different types of business documents.
- CO4: Ability to apply business ethics and enhance personality.
Unit I
Grammar and Vocabulary--- Types of sentences (simple, complex and compound) and use of connectives in sentences, Subject-verb agreement, Comprehension, Synonyms and Antonyms, Homophones and Homonyms, Word Formation: Prefixes and Suffixes, Indianism, Misappropriation and Redundant Words, Question Tags and Short Responses.
Unit II
Writing Styles -- Expository, Explanatory, Descriptive, Argumentative and Narrative.
Precis writing, Visual Aids in Technical Writing, Plagiarism and Language Sensitivity in Technical Writing, Dialogue Writing, Proposals: Purpose and Types.
Unit III
Letters at the Workplace—letter writing: Request, Sales, Enquiry, Order and Complaint. Job Application---Resume and Cover letter, Difference between Resume and CV, Preparation for Interview. Meeting Documentation--- Notice, Memorandum, Circular, Agenda, Office Order and Minutes of meeting, Writing Instructions.
Unit IV
Ethics and Personality Development-----The Role of Ethics in Business Communication—Ethical Principles, Time Management, Self-Analysis through SWOT and JOHARI Window, Emotional Intelligence and Leadership Skills, Team Building, Career Planning, Self Esteem.
Textbook:
- Meenakshi Raman and Sangeeta Sharma, Technical Communication: Principles and Practice, Oxford University Press, New Delhi (2015).
References:
- Sanjay Kumar and Pushp Lata, Communication Skills, Oxford University Press, New Delhi (2015).
- Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, Effective Business Communication, Tata McGrawHill, Hill Publishing Company Limited, Seventh Edition.
No comments:
Post a Comment