Principles of Entrepreneurship Mindset

Unit I

Introduction to Entrepreneurship and Innovation: Entrepreneurship: Concepts, entrepreneurship mindset, challenges; Innovation: What is innovation, role of technology, creating new ventures through innovative initiatives;
Business opportunities: concepts & techniques for identifying opportunities, writing a problem statement, tools and techniques for idea generation; Introduction to social entrepreneurship. Study and Analyze at least three case studies of startups in computing (mixture of both successful and failed startups, an Indian startup, startup by a student)

Unit II

Understanding Business Model Canvas: Introduction to Business Model Canvas; customer segments; value proposition, distribution channels; Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure, Preparing a business model canvas of a problem statement

Unit III

Finance and Marketing for early entrepreneurs: Basic understanding of P&L, Balance sheet and cash flow; Understanding of terms like CAGR, NPV, Angle funding, Venture capital, Debt funding, Equity, private equity, valuation, Break-even analysis, Return on Investment, Working Capital, Cost of Good Sold, Customer Acquisition cost, Customer life time value, profit margins. 

Marketing for budding entrepreneurs: Understanding customer requirements, Customer Profiling and segmentation, Marketing strategy, 4Ps of Marketing, Network effect.

Unit IV

Creating and writing a Business Plan: Introduction to different Business Models. Process of Business Planning - Purpose, structure and content, business plan outline, how to write Business plan, Preparing a business plan of a problem statement. Application of Business Model Canvas in creating the business plan. Understand customer needs, design and conduct a survey. Presentation of Business Plan. Process of incorporating a new company in India.

Textbooks:

1. “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” by Alexander Osterwalder, Yves Pigneur
2. “Making Breakthrough Innovation Happen” by Porus Munshi
3. Ries Eric (2011), “The lean Start-up: How constant innovation creates radically successful businesses”, Penguin Books Limited.

Reference Books:

1. Blank, Steve (2013), “The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company”, K&S Ranch.
2. S. Carter and D. Jones-Evans, “Enterprise and small business- Principal Practice and Policy”, Pearson Education (2006)
3. T. H. Byers, R. C. Dorf, A. Nelson, “Technology Ventures: From Idea to Enterprise”, McGraw Hill (2013)
4. Osterwalder, Alex and Pigneur, Yves (2010) “Business Model Generation”.
5. Kachru, Upendra, “India Land of a Billion Entrepreneurs”, Pearson
6. Bagchi, Subroto, (2008), “Go Kiss the World: Life Lessons for the Young Professional”, Portfolio Penguin
7. Bagchi, Subroto, (2012). “MBA At 16: a Teenager’s Guide to Business”, Penguin Books
8. Mitra, Sramana (2008), “Entrepreneur Journeys (Volume 1)”, Booksurge Publishin
9. Abrams, R. (2006). “Six-week Start-up”, Prentice-Hall of India
10. Verstraete, T. and Laffitte, E.J. (2011). “A Business Model of Entrepreneurship”, Edward Elgar Publishing.
11. Johnson, Steven (2011). “Where Good Ideas comes from”, Penguin Books Limited.
12. Gabor, Michael E. (2013), “Awakening the Entrepreneur Within”, Primento.
13. Guillebeau, Chris (2012), “The $100 startup: Fire your Boss, Do what you love and work better to live more”, Pan Macmillan
14. Kelley, Tom (2011), “The ten faces of innovation, Currency Doubleday”
15. Prasad, Rohit (2013), “Start-up sutra: what the angels won’t tell you about business and life”, Hachette India.